{"id":2826,"date":"2010-10-28T16:35:37","date_gmt":"2010-10-28T16:35:37","guid":{"rendered":"http:\/\/paulvallely.com\/archive\/?p=2826"},"modified":"2013-03-13T10:36:50","modified_gmt":"2013-03-13T10:36:50","slug":"why-women-like-ads-about-sofas-and-other-neologisms","status":"publish","type":"post","link":"https:\/\/paulvallely.com\/archive\/?p=2826","title":{"rendered":"Why women like ads about sofas&#8230; and other neologisms"},"content":{"rendered":"<p style=\"text-align: justify;\">Women, it seems, best remember adverts about sofas. Men, we\u2019re told, most recall laddish beer adverts. So what breaks down the gender divide? Simples. It\u2019s that pesky meerkat from the insurance price comparison advert.<\/p>\n<p style=\"text-align: justify;\">Both genders were surveyed and it turns out that, for men and women alike, the Compare-the-Meerkat insurance ads are the most memorable of the last year. Which perhaps explains why its irritating Simples catchphrase has just entered the \u00fcber-trendy <em>Collins English Dictionary<\/em>.<\/p>\n<p style=\"text-align: justify;\">But you can tell a lot about a word by the company it keeps. Other new entries, thanks to the advent of micro-blogging site, include <em>tweetheart<\/em>\u00a0 (a person much admired by other twitterers) and <em>tweet-tooth <\/em>which describes an uncontrollable urge to post a Twitter.<\/p>\n<p style=\"text-align: justify;\">Will they last? <em>Bigotgate<\/em>, describing Gordon Brown\u2019s unfortunate encounter with a thitherto Labour voter in Rochdale, sounds long gone already. So, equally unsurprisingly, does <em>Cleggmania<\/em>. While David Cameron\u2019s contribution, <em>broken society<\/em>, some would suspect a word of fiction rather than fact. Likewise <em>funemployment<\/em> \u2013 a noun purporting to mean the condition of enjoying being without work. It could come to some dictionary editors sooner than they might suppose.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Women, it seems, best remember adverts about sofas. Men, we\u2019re told, most recall laddish beer adverts. So what breaks down the gender divide? Simples. It\u2019s that pesky meerkat from the insurance price comparison advert. Both genders were surveyed and it turns out that, for men and women alike, the Compare-the-Meerkat insurance ads are the most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[250],"class_list":["post-2826","post","type-post","status-publish","format-standard","hentry","category-culture","tag-words"],"_links":{"self":[{"href":"https:\/\/paulvallely.com\/archive\/index.php?rest_route=\/wp\/v2\/posts\/2826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulvallely.com\/archive\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulvallely.com\/archive\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulvallely.com\/archive\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paulvallely.com\/archive\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2826"}],"version-history":[{"count":10,"href":"https:\/\/paulvallely.com\/archive\/index.php?rest_route=\/wp\/v2\/posts\/2826\/revisions"}],"predecessor-version":[{"id":7547,"href":"https:\/\/paulvallely.com\/archive\/index.php?rest_route=\/wp\/v2\/posts\/2826\/revisions\/7547"}],"wp:attachment":[{"href":"https:\/\/paulvallely.com\/archive\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulvallely.com\/archive\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulvallely.com\/archive\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}